Founded in 2013, Zaina Elyas, made a name for herself by producing high-quality elegant apparel.

With a wide range of products to suit every taste, Zaina Elyas company is considered today one of the leading fashion brands in Saudi Arabia. What makes the brand special is the handmade embroidery and embellishments. Zaina Elyas uses natural fabrics and high-grade materials to produce her astonishing pieces.


Zaina Elyas was born in 1995 in the coastal city of Jeddah, Saudi Arabia.

She completed her Bachelor’s degree in International Business Administration with honors at King Abdulaziz University.

Zaina’s mother’s high taste in fashion brushed on her from a very young age, hence, Zaina pursued her love for fashion by starting her own boutique at the age of 19!

Zaina began creating curve-hugging silhouettes apparel using luxe materials such as silk, chiffon & crystal embroideries.

Soon she became known for her sculpted silhouettes and ornate embroidery.